Handed down from generation to generation, the Wingman’s Handbook, the Bro Code of old.
Here it is in all its glory, read and digest so your never leave a buddy lost without a wingman in a dogfight again!
Posts by Big Pete
Try to recognise as many as possible. Most are music based, but some may be well known characters from real life, tv or film. The first answer is filled out correctly as an example… Good Luck !
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I’ll start once again with an image I’m sure many of you have seen.
This with some artistic license is indicative of how a project can end up without a decent specification at the start or a specification from only one persons view.
It also demonstrates the need for a cross discipline team when starting out the innovation stage. More often than not companies place a specification into a design & development department and let them have free reign. Where as a designer this can be liberating to have all of that freedom it can ultimately lead you down a personalised design path.
By getting a cross disciplined team together at the start even down to having the customer represented on the panel, as a designer you will benefit from the combined knowledge & ideas. This will enable you to get through the “bad” ideas sooner by adopting the Fail Often & Fail Quickly approach to the early design stages. This cross discipline panel can not just bring ideas but give real life reasons why certain ideas cannot be done and save a designer from disappearing down the rabbit hole for months.
This is a big shift in mindset for many designers who like to have full creative control of a project, from start to finish, but to really avoid that first image & the image below we all need to act as one team with one goal which is making the customer happy which can only lead to more sales & profit for your companies at the end of the day.
I leave you with this final image, another one all too many designers will empathise with, but stepping back if we had the joined up input at the start we could avoid it (well most of it anyway)
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With a career based around engineering and design for the last 20 years I have seen all sorts of technologies & techniques come and go. The scariest for big businesses with established models is the thought that a newcomer can come in with an idea that in the past would have been laughed out of the board room by big business is taken hold of by a start up and turned into its own big business.
We’ve all seen images like the following & if you wound back 5/10 years at any of the businesses they went up against the ideas would have seemed ridiculous.
There is a new wave of ideas coming into all of our industries and if you’re a big business you need to be prepared to not just defend but attack with your own disruptions, gone are the days of large incumbents crushing young upstart companies, these small companies are becoming the big companies of the future.
Businesses like Blockbuster & Kodak didn’t take the disruptive companies seriously enough until it was too late as they were big incumbents and ultimately paid the price.
As businesses we now have 2 choices;
